Monday, August 18, 2008

Cracking the online ad market WILL be the solution

For all the moaning and whining about the end of the world for newspapers, it is this move (and others like it) that will finally start the dollars rolling. My own bias is creating viable online publishing markets in Japan [still] but global sized players able to deliver niche advertising world wide and online will allow worthy publications (and perhaps others) to start delivering on the internet's promise financially.
The key issues remain delivery and measurable results, but this can now be done.

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